Amazon's Prime Day will offer a 40-inch, 1080p TV for $115

Amazon is saying its Prime Day, a day of deals celebrating the company's 20th birthday, is going to have bigger deals than Black Friday. Now we're getting a look at some of the offers, and they're not lying.

As a preview for Prime Day, which begins Wednesday at 12 a.m. PT, Amazon sent out a list of some of the deals that will be available. The sale runs for 24 hours, with new deals added every 10 minutes.

Unsurprisingly, many of the deals featured prominently are for Amazon's own products. These include $15 off Fire TV Stick, $30 off Kindle and $60 off the Fire 7 HD.

What should get shoppers extra excited are the deals on TVs, which are shockingly good: $75 will get you a 32-inch LED TV; $115 is all you need for a 40-inch, 1080p TV; and a "brand-name" 32-inch smart TV will cost under $200. Amazon doesn't list the manufacturers of any of these TVs, so don't expect the best money can buy, but the prices are hard to argue with.

This "celebration" is a push for users to subscribe to Amazon Prime, which offers two-day free shipping and a library of streaming audio and video content for $99 a year, or $49 if you have a .edu email address.
This "celebration" is a push for users to subscribe to Amazon Prime, which offers two-day free shipping and a library of streaming audio and video content for $99 a year, or $49 if you have a .edu email address.

Amazon is inviting people to sign up for a 30-day free trial of Prime to take advantage of the deals, with the hope users will pay to subscribe after the month is over.

Pro tip: When you sign up for your trial, set a reminder to go off 29 days in the future, so you can decide if you want to cancel. Amazon will not notify you before you are billed for the service.

Amazon wants to get as many people signed up for its Prime service as possible, since members generally make a lot of purchases. Consumer Intelligence Research Partners estimated in 2014 that Prime members spent an average of $1,500 per year, compared with $625 for non-members.

Meanwhile, Walmart will offer a very similar weeklong promotion on its website on the same day as Amazon's, touting the fact that its deals won't require a $99 membership to access. Amazon retorted in a statement to Mashable by alleging that Walmart charges more for products in stores than it does online.

In addition, Walmart will also reduce its minimum order cost for free shipping from $50 to $35, matching Amazon.

Some more of the Prime Day highlights include Bose headphones for "the lowest price ever on Amazon" and various Chromebooks for $199. A full list of the preview can be found here.